Smarter Protection for Clever Horses and Ponies
Restoring Respect for Boundaries
At Rug Shockers®, horse welfare and safety are at the heart of everything we do.
Founded by horse owners who needed a simple yet effective solution, we set out to solve a common problem faced by many owners – horses that ignore electric fencing when wearing turnout rugs.
Our handmade, trademarked training aid has been specifically developed for horses that have learned their rugs can shield them from the effects of electric fencing. Rug Shockers safely transfer the pulse from the outside of the rug to the inside, ensuring your horse experiences the fence in the same way as they would without a rug.
In most cases, a single encounter is enough to remind a horse to respect the boundary, helping to reduce unwanted behaviours such as leaning, ducking under, or barging through fencing.
Simple, effective, and easy to use, Rug Shockers help you manage your paddocks with confidence and keep your horses where they belong.
Why Choose Rug Shockers?
Great customer service
I don’t want to jinx it but these seem to have solved my issue! Along with a very strong battery - keeping my cheeky 13.2 Welsh in.
Abi B.
Super fast delivery
These are absolutely a must have for horses that have rugs on. I am so impressed with them and they are a great price to.
Laura T.
Brilliant idea
Well I don't want to say it too soon BUT my mare after having it on for 4 days has not escaped so this gets 10/10 from me.
Claire B.
Great customer service
I don’t want to jinx it but these seem to have solved my issue! Along with a very strong battery - keeping my cheeky 13.2 Welsh in.
Abi B.
Super fast delivery
These are absolutely a must have for horses that have rugs on. I am so impressed with them and they are a great price to.
Laura T.
Brilliant idea
Well I don't want to say it too soon BUT my mare after having it on for 4 days has not escaped so this gets 10/10 from me.
Claire B.
Available in XS for miniature and Shetlands, standard for ponies through to small horses and XL for larger horses.
Available in three colours, pink to make the boys wink, navy for the understated look and lime green to be seen.
Carefully designed handmade product in the UK that restores respect for boundaries.
We believe that exceptional customer service is built on empathy, responsiveness and understanding. Every interaction is an opportunity to build trust and deliver. We do not just provide a service, we understand your needs as a horse owner.
When you shop with Rug Shockers we want you to have a positive and memorable experience that you can share with the equine community. Contact us anytime for advice and we will do our best to help.
Got a question? Check our FAQs below or get in touch and we will be happy to help you.
How do I fit the Rug Shocker?
Simply thread your rug shocker behind the front of the rug, take the front section down behind your buckles and secure with the super strong Velcro.
Can it be washed?
Yes, just like your rugs the Rug Shocker can be rinsed with plain water and left to dry.
Do not wash in a washing machine or with detergent.
Will the Velcro hold?
The Velcro has been tested to withstand up to 100 pulls and more.
Any tips for my electric fencing?
Keep all lines live to teach respect for the fence.
Use tape rather than rope or wire, ideally with 2 or 3 strands set at different heights.
Use a strong well grounded and regularly tested energiser.
Maintain tight lines using proper insulators.
Place safety breakers every 20-40 metres along, long straight fence lines.
Check for overhanging branches, weeds or long grass touching the fence.
Use a Rug Shocker on your rug!
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